Content Strategy to Position your Web in the Age of AI 📌
Creating content for a website is not just about writing articles and filling pages. If you want your site to to rank in Google and attract potential customersyou need a structured strategy that takes advantage of new trends in semantic search and artificial intelligence (AI).
Below, I will guide you step-by-step on how to develop SEO optimized content adapted to the way Google and users search for information today.
1. Define your Target Audience and their Search Intention 🎯
How to define your target audience 📍
- Dental Clinic 🦷 → Are you looking for information on treatments, prices or would you like to make an appointment?
- Law Firm ⚖ → Do you need legal advice or are you looking to hire a service?
Types of search intentions 📍
- Informative search → User wants to learn (Ex: “How long does a dental implant last?”).
- Transactional search → You are ready to hire (e.g.: “Abogado laboralista en Madrid precio”).
Practical example 📌
If you have a dental practice, optimizing content for a user who is just looking for information about orthodontics is not the same as optimizing content for someone who is ready to make an appointment for treatment.
2. Find the Right Keywords for your Business 🔍
Keywords are still the basis of SEO, but their use has evolved with AI. It is no longer enough to repeat exact terms, but to think about semantic searches and natural language.
How to select effective keywords 📍
- Main → Broad and general concepts (e.g., “family lawyers”).
- Long-tailed → More specific phrases (Ex: “how much does a divorce cost in Spain”).
- Related terms → Find synonyms and variants with tools such as Google Keyword Planner, Ahrefs or SEMrush.
Adaptation to SEO with AI 📌
Do not repeat exact keywords. Use synonyms and related phrases.
Take advantage of conversational searches 🗣. Natural phrases and frequently asked questions will help appear in Google’s featured snippets.
3. Plan and Organize your Content 📅
Having an optimized website does not mean publishing articles without order. A content calendar helps you maintain consistency and improve the SEO structure of your site.
How to organize your content 📍
- Define a publication frequency → Maintain a regularity (weekly, biweekly or monthly).
- Create content around pillar topics → Organize your blog into main categories (Ex: “Orthodontics”, “Dental implants”, “Teeth whitening”).
- Structure each article with clear hierarchy → Use H1, H2, H3 and H4 to segment the information.
Practical example 📌
Instead of writing a single article on “Divorce Lawyers,” you can break it up into specialized content:
“How to process a divorce by mutual consent in Spain”.
“What to do if your ex-partner does not pay alimony”.
“Differences between separation and divorce: what you should know”.
4. Create Valuable and Semantic Search-Adapted Content ✍️
The content you publish should clearly answer the user’s questions and be optimized for how Google understands the information.
Tips for writing useful and relevant content 📍
- Use natural, conversational phrases rather than stilted terms.
- Write clear and direct answers to appear in Google’s featured snippets.
- Use internal links to expand the information without saturating the content.
Practical example 📌
Before: “Best dental clinic in Barcelona” (Google no longer prioritizes such single phrases). ❌
Now: “If you are looking for a dental clinic in Barcelona, check the opinions of other patients and make sure they have specialized treatments”. ✅
5. Improve User Experience with Formatting and Multimedia 🖼️
Well-structured and visually appealing content increases user retention and reduces bounce rate.
Key elements to improve UX 📍
- Short paragraphs and lists → Facilitate quick reading.
- Images, infographics and videos → Reinforce information and increase dwell time.
- Calls to action (CTAs) → Guide users to conversions.
Practical example 📌
An article on “Invisible Orthodontics” includes comparative before and after treatment images to help users make an informed decision.
6. Distribute your Content and Analyze its Impact 📢
Publishing an article is not enough. You have to promote it and measure its performance to know what to improve.
How to make your content reach more people📍
- Share on social media → Use engaging snippets and adapt the tone to each platform.
- Email marketing → Include articles in your newsletter to keep in touch with your audience.
- Get backlinks → Contact relevant sites to link to your content and increase their authority.
Tools to measure impact📍
- Google Analytics → Measure traffic and engagement. 📊
- Google Search Console → Evaluate the position of your keywords. 🔍
- Heatmaps → Analyze user interaction with your website. 🔥
Your Content, Your Best SEO Strategy
For your website to rank and attract customers, you need a well-structured content strategy optimized for the new AI SEO rules.
Define your audience and their search intentions.
Use semantic keywords and optimize for conversational search.
Organize your content in a well-planned editorial calendar.
Ensures an excellent user experience with clear formatting and multimedia.
Distribute and analyze results for continuous improvement.
Do you want help to improve your web content strategy? Contact us for a personalized consultation and find out how to position your business with SEO optimized content. 📩
Key resources to improve your content strategy
To optimize the content of your website and make sure it attracts quality traffic, we leave you these recommended links:
