Our Services: SEO, SEM, Web Design and More
What is Basic SEO, Technical SEO and Local SEO?
BASIC, TECHNICAL AND LOCAL SEO
SEO (Search Engine Optimization) includes several key areas to maximize the visibility of your business:
- Basic SEO: Optimization of content, keywords, meta tags and internal links to improve organic positioning.
- Technical SEO: Focused on improving the technical performance of your website, such as loading speed, link structure and structured data.
- Local SEO: Strategies for physical businesses looking to appear in geolocated searches such as “near me”.
How does SEO influence your business?
- Basic and Technical SEO: Ensures that your website is relevant, fast and accessible to users and search engines.
- Local SEO: Helps your business stand out in local searches, increasing visibility in your geographic area.
How do we work with SEO?
Basic SEO
- Keyword research relevant to your industry.
- Optimization of meta descriptions, titles and content.
- Creation of strategic internal links.
Technical SEO
- Technical audit to solve crawling and indexing problems.
- Optimization of loading speed and user experience.
- Implementation of structured data (schema).
3. Local SEO
- Optimization of your Google My Business listing.
- Configuration of reviews and strategies for generating positive comments.
- Content focused on local searches.
Want to learn more about how SEO can impact your business?
We invite you to read our articles dedicated to SEO to maximize your results. Click here to learn more:
What is On-Page SEO?
On-Page SEO is one of the key elements to improve a website's search engine ranking. Unlike Off-Page SEO, which...
Web Redesign and SEO: How not to lose positions
A web redesign is an excellent opportunity to modernize your site and improve the user experience. However, if not...
What do the monthly reports consist of?
Monthly reports
Monthly reports are detailed analyses of the performance of your digital strategy, both for SEO and SEM, designed to give you a clear view of the results and help you make informed decisions.
Why are monthly reports important?
- Transparency: Know exactly how your digital marketing investment is working.
- Continuous improvement: Identify areas of opportunity to adjust strategy and maximize results.
- Total control: Have access to key metrics and practical recommendations for improvement.
What do the monthly reports include?
Traffic Analysis
- Organic and paid traffic.
- Traffic sources (searches, social networks, referrals, etc.).
Keyword performance:
- Ranking of important keywords for your business.
- Changes in positioning and analysis of new opportunities.
Conversion metrics:
- Conversion rate on key pages.
- Specific actions achieved (forms submitted, purchases, downloads, etc.).
4. Strategic recommendations:
- Specific actions to optimize campaigns.
- Technical or content adjustments based on observed performance.
How do we work with the reports?
Advanced tools:
- We use Google Analytics, Google Search Console, SEMrush and Data Studio to guarantee accurate and clear reports.
2. Visual and professional presentation:
- Interactive and customized reports in Google Data Studio or PDF, according to your needs.
3. Review session:
- Each month we explain the results and our recommendations at a meeting or in a detailed report.
With our monthly reports, you will have clear and actionable data to grow your business continuously.
What is Web Design?
Web Page Design
Web design transforms your site into a functional and attractive space that reflects the essence of your brand and meets the expectations of your users.
How does Web design influence your business?
- Improve conversion: A professional and clear design guides the user to the actions you want (contact, purchase, etc.).
- Optimizes user experience: Intuitive navigation and fast loading times.
- It projects professionalism: A well-designed website generates confidence in customers.
How do we work with Web Design?
1. Customized design
- Pages aligned with your brand identity.
- Adaptation for mobile devices.
Advanced functionalities:
- Integration of forms, chatbots and tracking tools.
3. Technical optimization:
- SEO readiness and fast load times.
You’ll get a site that not only looks good, but converts visitors into customers.
Want to learn more about how design can impact your business?
We invite you to read our articles. Click here to learn more:
Web Redesign and SEO: How not to lose positions
A web redesign is an excellent opportunity to modernize your site and improve the user experience. However, if not...
How Web Design impacts SEO
Web design and SEO are more connected than it seems. An attractive design should not only capture the user's...
What is Combined SEO and SEM?
SEO and SEM Consulting
The combination of SEO (organic) and SEM (paid) allows you to achieve immediate results while building long-term sustainable positioning.
How do SEO and SEM work together?
- SEO: Improves natural positioning in Google and generates continuous traffic.
- SEM: Paid advertising campaigns to attract customers at the exact moment of the search.
How do we work combined SEO and SEM?
1. Initial strategy:
- Keyword research to combine organic and paid.
- Configuration of Google Ads campaigns aligned with SEO strategies.
2. Continuous optimization:
- Adjustments in SEM campaigns according to metrics such as CTR and CPC.
- Creation of optimized content to improve organic traffic.
3. Clear reporting:
- Analysis of results with recommendations to maximize ROI.
You will get more traffic, customers and sales with a comprehensive and efficient approach.
Do you want to learn more about this topic?
We invite you to read our articles. Click here to learn more:
What is Conversion Optimization?
Conversion Rate Optimization (CRO)
Conversion optimization (CRO) focuses on adjusting your website to maximize the number of users who take key actions, such as filling out a form, subscribing or making a purchase.
How does it impact your business?
- Better ROI: Increase the value of each visit without the need to attract more traffic.
- Increased user satisfaction: Removes barriers that prevent users from completing an action.
- More potential customers: Transform interested visitors into actual buyers.
How do we work on conversion optimization?
Initial analysis:
- We review critical points in the user journey (UX).
- We use tools such as heat maps and data analysis.
2. A/B testing:
- We compare different versions of key elements (CTAs, forms, colors, etc.).
3. Implementation of improvements:
- Adjustments in design, content and functionality to increase conversions.
You will have a website that not only attracts traffic, but converts it into customers.
What is Graphic Design?
Graphic Design
Graphic design is the key tool to visually communicate your brand identity and stand out in any digital or physical channel.
What does graphic design bring to your business?
- Reinforces visual identity: Helps build a strong and recognizable brand.
- Increases customer confidence: Professional designs inspire credibility and professionalism.
- Improve engagement: Attractive graphics attract the attention of your target audience.
How do we work with graphic design?
Creation of visual identity:
- Design of unique and attractive logos.
- Definition of colors, typographies and graphic style.
Promotional material:
- Creation of banners, brochures, presentations and business cards.
3. Social networks and digital marketing:
- Designs adapted to Instagram, Facebook, LinkedIn and more.
You will achieve a coherent and attractive visual identity that differentiates you in your market.
