Do you want your website to stand out in Google and outperform the competition? 🚀
This is where technical Technical SEO: the set of strategies invisible to the user, but essential for Google to reward you with a better ranking. Loading speed, optimized structure, security, mobile-first and structured data are just some of the key factors that can make the difference between ranking first and second. are just some of the key factors that can make the difference between being on the first page or being forgotten.
Technical SEO: Optimize your Web and Improve your Positioning
Technical SEO is the cornerstone for search engines to crawl, index and rank your website correctly. While content and keywords are essential, without a solid technical foundation, your website may not reach its true potential in Google.
Learn how to improve it
In this article, you will discover how to optimize every technical aspect of your website to improve your ranking and ensure that Google sees you, understands you and ranks you at the top.
What is Technical SEO and Why is it Important?
Technical SEO encompasses all the optimizations necessary to make a website accessible, fast, secure and efficiently structured. Google and other search engines prioritize sites that meet certain requirements, such as fast loading, clear structure and mobile adaptability.
A site with good technical SEO allows:
- Google indexes it correctlyfacilitating its appearance in the search results.
- Users have a smooth experienceby reducing the bounce rate.
- Reduce load time, a key factor to improve engagement and conversions.a key factor to improve engagement and conversions.
Now, let’s explore the key optimizations you should implement.
1.Loading Speed: The Key to a Better Experience
A website that loads fast retains visitors and improves Google rankings. Studies indicate that the 53% of users abandon a site if it takes more than 3 seconds to load. This is key because a fast site not only improves the user experience, but also reduces the abandonment rate.
Avoid Traffic Losses! Key Actions:
- Do an Image OptimizationUse lightweight formats such as WebP and compress images with tools like TinyPNG o ImageOptim.
- Enable Cache: Reduce load time by enabling caching with plugins like WP Rocket (WordPress) or by configuring headers on the server.
WP Rocket Warning ⚠️
WP Rocket is very effective, but misconfigured it can break your site. If you are inexperienced, avoid activating advanced features without testing. Always make a backup and download it before using it.
- Use Resource MinificationReduce the size of CSS, JavaScript and HTML files with tools such as Autoptimize.
- A CDNA content delivery network (CDN) improves speed in different geographic locations. Services such as Cloudflare are highly recommended.
2. Optimize your Web for Mobile Devices
As of 2018, Google uses Mobile-First Indexing, which means that it prioritizes the mobile version of your website for ranking.
Key Factors for an Optimized Mobile Web:
- Use a responsive design that adapts to different screen sizes.
- Avoid intrusive pop-ups that make navigation difficult.
- Verify mobile usability with the Search Console.
3. Web Architecture and Internal Links
A clear site structure makes navigation easier for both users and search engines.
Best Practices:
- Organize content into categories and subcategories categories and subcategories.
- Implement Friendly URLs and descriptive URLs (e.g:
tudominio.com/implantes-dentalesinstead oftudominio.com/p=123). - Use breadcrumbs to improve navigation. to improve navigation.
- Optimize internal linksThey help distribute SEO authority within the site and improve the user experience.
4. Security and HTTPS: Protect Your Site and Improve Your Ranking
Since 2014, Google has been giving priority to sites that are secure and that protect users’ information.
Key Actions:
- Make sure your site has a validSSL certificate.
- Verify that all URLs redirect from HTTP to HTTPS.
- Use security scanningtools such as Sucuri or Google Safe Browsing.
5. Structured Data: Stand Out in Google Results
The structured data allow Google to display rich information in search results (rich snippets). This improves visibility and CTR (Click Through Rate).
Examples of Structured Data:
- Starred reviews for products and services.
- Information about events, recipes or local businesses.
- Frequently asked questions in Google results.
Schema.orgSchema: Use tools such as Google Structured Data , Markup Helper or SEO plugins like Rank Math to generate JSON-LD code without advanced programming. 📢
6. Technical SEO Audit: Detect and Correct Problems
Performing periodic audits allows you to detect errors that affect the SEO performance of your website.
Essential Tools:
Identifies indexing errors and mobile usability issues.
Detects broken links, redirects and on-page optimization.
Analyze the backlink profile and technical health of the site.
Technical SEO strategies for 2025
With the evolution of artificial intelligence and conversational search, it is key to adapt technical SEO to these new trends (SEO AEO).
- Optimize for Voice Search
Make sure the content answers questions in a direct and natural way.
- SEO for AI and Chatbots
Improve the semantics and context of your pages to be relevant in AI-generated results.
- Core Web Vitals
Google will continue to prioritize sites with a fast and smooth loading experience.
Technical SEO is the foundation on which any effective SEO strategy is built. Without good structure, speed and optimization for mobile devices, even the best content may not reach its full potential.
Do you need help to improve the technical SEO of your website? Contact us and optimize your digital presence to stand out in Google.
Want to make sure your site meets all the technical requirements to rank on Google? Our team of experts can help you improve the speed, security and structure of your website to maximize its performance. Contact us now and take your site to the next level.
Recommended Resources to Improve your SEO Strategy
Expert Sources to Boost your Technical SEO
Frequently Asked Questions
If your website is not generating the results you expected in Google, it is possible that there are technical errors affecting its performance. In this section, we answer the most common questions about technical SEO, web optimization and effective strategies to rank better.
Frequently Asked Questions about SEO and Positioning
Tu web podría no estar indexada, tener problemas técnicos o estar bloqueada por robots.txt o etiquetas noindex. Revisa en Google Search Console si está indexada y soluciona posibles errores.
Optimiza velocidad, estructura, enlaces internos, datos estructurados y contenido relevante con palabras clave semánticas. Usa herramientas como Google Search Console y PageSpeed Insights.
Tienen mejor SEO, más autoridad, contenido optimizado o backlinks de calidad. Realiza un análisis de la competencia con herramientas como Ahrefs o SEMrush y mejora tu estrategia.
Errores comunes incluyen: contenido duplicado, falta de optimización móvil, carga lenta, enlaces rotos o mala estructura web. Realiza una auditoría con Screaming Frog o Google Search Console.
Publica contenido de valor optimizado con palabras clave long-tail, mejora tu estructura de enlaces internos y trabaja en una estrategia de link building con backlinks de calidad.
Actualizaciones del algoritmo de Google, contenido obsoleto, pérdida de backlinks o problemas técnicos. Usa Google Search Console para detectar cambios y optimiza tu estrategia.
Technical Solutions and Strategies for Improving your SEO
Usar herramientas como Search Console, Screaming Frog y Ahrefs para detectar errores técnicos, enlaces rotos, problemas de indexación y oportunidades de mejora.
Algunas esenciales son:
- Google Search Console (Indexación y errores)
- PageSpeed Insights (Velocidad)
- Ahrefs y SEMrush (Backlinks y competencia)
- Screaming Frog (Errores técnicos)
- Google Keyword Planner (Búsqueda de palabras clave)
Soluciona enlaces rotos, usa redirecciones 301 adecuadas, optimiza imágenes y comprueba la indexación con Google Search Console.
Haz un análisis con Screaming Frog o Sitebulb para detectar errores de indexación, enlaces rotos, problemas de velocidad o redirecciones incorrectas.
Minimiza imágenes, usa caché, reduce scripts innecesarios y emplea una CDN (Content Delivery Network) como Cloudflare.
Utiliza un diseño responsive, mejora la velocidad de carga y revisa el Mobile Usability Report en Google Search Console.
Usa títulos llamativos, metadescripciones atractivas y rich snippets con datos estructurados para destacar en los resultados de Google.
Consulta Google Search Console para detectar penalizaciones manuales o problemas de indexación. También revisa si hubo cambios bruscos en el tráfico con Google Analytics.
SEO Costs and Services: Everything You Need to Know
El precio varía según la agencia o profesional. Los servicios básicos pueden empezar en 200-500€/mes, mientras que estrategias avanzadas pueden superar los 1000€/mes. (estimaciones del sector)
Si tienes conocimientos avanzados, puedes optimizar tu web. Pero si buscas resultados más rápidos y efectivos, contratar un profesional te ahorrará tiempo y evitará errores costosos.
Busca experiencia, casos de éxito, opiniones de clientes y transparencia en su estrategia. Pide informes detallados y resultados previos antes de contratar.
Revisa su historial, casos de éxito, métricas de clientes y solicita un informe detallado de su trabajo antes de contratar.
Debe incluir: auditoría SEO, optimización de velocidad, indexación, estructura web, corrección de errores técnicos, optimización móvil y datos estructurados.
Los planes básicos rondan los 300-500€, mientras que estrategias completas pueden superar los 1500€/mes e incluyen auditoría, optimización, link building y monitoreo constante. (Los Precios son estimaciones del sector)
Sí, algunas agencias ofrecen planes básicos accesibles desde 200-300€/mes, pero es clave evaluar qué incluyen y su calidad de servicio. (Los precios son estimaciones, consultar)
Desconfía de promesas de resultados inmediatos y precios excesivamente bajos. Exige informes mensuales, estrategias claras y métricas reales.
Advanced SEO Strategies and Trends
Mide el tráfico orgánico, conversiones, mejoras en el ranking y aumento de leads con Google Analytics y Search Console.
El SEO sigue siendo una de las estrategias más rentables a largo plazo, ya que genera tráfico sin pagar por clics. Lo ideal es combinarlo con publicidad paga para potenciar resultados.
Prioriza contenido de calidad, búsquedas conversacionales, SEO semántico, experiencia de usuario y velocidad de carga.
Cada sector tiene necesidades diferentes, pero en general, una buena estructura web, contenido optimizado y autoridad de dominio son clave para cualquier negocio.
Innovation in SEO: AI, Voice Search and Structured Data (AEO)
Google usa IA para entender mejor el contenido. Es clave usar lenguaje natural, responder preguntas y estructurar la información para aparecer en búsquedas de IA.
Introduce preguntas frecuentes, lenguaje conversacional y respuestas cortas y directas que se adapten a las búsquedas de voz.
Los schema markup ayudan a que Google entienda mejor tu contenido y muestre rich snippets en los resultados de búsqueda.
Google prioriza contenido de autores con autoridad, bien documentado y con fuentes confiables, lo que mejora el ranking en los resultados de búsqueda.
